Karyn Heebner

graphic design

ads • newspapers • magazines • direct mail • brochures • newsletters • catalogs
 logos • large format display • signage • social media posts • email campaigns
Mac | PC • Adobe Creative Suite • Microsoft Office • Google Suite
Salesforce • Google Ads Manager • Facebook Ads Manager 
vinyl cutting & application • picture framing • custom silver and gemstone jewelry
Freelance Graphic Designer
2023–present
• Design ads for print and digital applications as well as posters, brochures and other collateral
• Create branded signage packages
• Write copy and design images for social media posts, including Facebook and Instagram 
Senior Graphic Designer and Customer Care Specialist
Taradel LLC, Richmond, Virginia 2018–2023
• Design marketing campaigns including direct mail, email, digital and Facebook advertising
• Preflight client-submitted files for press readiness
• Maintain and document clear client and account manager communication in Salesforce
• Communicate with clients regarding design details and maintaining delivery schedules
• Relay client ideas and deliver materials to off-site design vendor
• Deliver files to appropriate vendors for print and email platforms
• Deploy digital ads using Google Ads Manager and Facebook

Senior Graphic Designer
Becker & Calliott Marketing, Richmond, Virginia 2017–2018
• Create ads for print and digital applications, including magazines, newspapers, email and websites
• Design logos, posters, brochures, postcards and other collateral
• Design billboards and outdoor signs
• Create and modify maps and PowerPoint presentations
• Maintain multiple production schedules, manage traffic flow and track billable hours

Graphic Designer
The Richmond Times-Dispatch, Richmond, Virginia 2011–2017
• Design ads for print and digital applications as well as posters, brochures and other collateral
• Layout and design special sections, creating unique publications while maintaining RTD brand standards
• Monitor and manage workflow in Mactive Adbase and SharePoint applications
• Accompany account executives on sales calls
As content and design editor for Celebrations, a weekly announcement and advertising section:
• Strategize with writers and managers to provide timely, entertaining and informative content
• Design 4-8 page full-color section for maximum impact and readability
• Create and promote announcement packages to increase revenue
• Upload content to RTD website and supervise photo shoots

Graphic Designer
Imagine This Company, Richmond, Virginia 2010–2011
• Design catalogs, ads, banners, signs and trade show displays, including display cases and tables
• Design artwork for magnets, decals and packaging
• Output film separations for onsite screen printing
• Operate vinyl plotter and digital cutter. Output and finish banners, signs and magnets using large format equipment
• Coordinate with service bureaus for best quality and price for each project

Graphic Designer
Communication Arts Associates, Richmond, Virginia 2007–2008
• Design and produce ads, brochures, catalogs, direct mail, outdoor signage and trade show displays
• Concept and design campaigns in conjunction with creative director and account executives
• Coordinate with vendors including illustrators, photographers and printers
• Monitor all projects for quality and consistency of message

Graphic Designer
Douglas Publications, LLC, Richmond, Virginia 2003–2007
• Design four monthly trade magazines in addition to newsletters, ads and direct mail
• Develop design strategy for magazines in conjunction with editors and publishers
• Consult with production director and staff to maintain multiple production schedules
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